‘Asli Tarakki’ (Real development) Campaign

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Ministry of Urban Development will soon launch an ‘Asli Tarakki (Real development)’ campaign in the six cities of the National Capital Region with 450 select youth with communication skills and leadership qualities as lead motivators to promote awareness about the need for sanitation.

The Ministry signed a MoU with Nehru Yuvak Kendra in this regard.

As per the MoU, NYK will deploy 50 enthusiastic, experienced in public speaking, motivated and educated youth for 52 days each of the five municipal areas of Delhi (NDMC, NMCD, SMCD, EMCD and Delhi Cantonment), Faridabad, Gurgaon, Ghaziabad and Noida for a mass awareness movement for successful implementation of Swachh Bharat Mission.

The 450 youth will be engaged to spread the message of ‘Asli Tarakki’ suggesting that having and using toilet to be a major priority, encouraging citizens to give feedback on different components of ‘Swachh Survekshan-2017’ launched earlier, encourage people to take Swachh Bharat Pledge for a clean India and to inform targeted beneficiaries about the government support for building individual, community and public toilets.

Four chariots will be deployed in each of the nine municipal areas with banners and posters on sanitation , public address system for addressing people on key issues with facilities for showing audio-visual films and for distribution of IEC material. The select youth would also use social media extensively.

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